Promotion of Florida Gulf Coast University’s new branding initiative — “The FGCU Effect” — is making the rounds regionally with huge splashes on highway and airport billboards and in television and other promotional spots. Soon it will make the rounds on and off campus in a different, decidedly visible way.
A mobile mural inspired and built by students that illustrates The FGCU Effect is under construction, with a scheduled unveiling from noon to 3 p.m. April 13 on the patio outside the Library near Starbucks. The FGCU Photography Club will be on hand to take pictures of students, faculty and staff who stop by and will incorporate their images into the mural. Once finished, the artwork can be moved around campus or outside the university for greater exposure.
Two students recently got the project rolling: Victoria Matthews, a junior from Jackson, N.J., majoring in marketing with a minor in advertising; and Bret Munson, a sophomore from Hobe Sound majoring in engineering who’d just returned from traveling to the NCAA Tournament as a student manager with the men’s basketball team.
Eager for hands-on undergraduate experience in her chosen field, Matthews has been working with University Marketing & Communications as a student brand ambassador since last fall. She hatched the mural idea and is coordinating design and production with other students, while future engineer Munson enlisted to design the wooden framework. They got the project under way at the home of University Marketing & Communications Administrative Assistant Frances Jones with help from her husband, Paul, who lent his tools and building skills to the kickoff.
Come back for updates as FGCU360 checks in with the artistic team as the mural progresses.
- Watch the video above to learn more about the mural
- Learn more about The FGCU Effect