The latter is another facet of hospitality she hopes to explore in Fraser’s “Culture, Food & Spirits” course, which also uses the food demonstration lab. Students make beer and wine and cured meats and cheeses, while also learning about regional artisanal food culture, gastronomic entrepreneurship, branding and marketing, fair trade, food deserts and food-centered tourism.
“The class is about discovery,” says Fraser, who earned a culinary bachelor’s degree and MBA at Johnson & Wales University and has certifications in cuisine, pastry and wine from Le Cordon Bleu, Paris.
“It’s very cross-disciplinary. It’s hospitality, it’s entrepreneurship, agribusiness, science, marketing, sustainability and ethics. When we’re doing food and beverage production, it’s not so much developing recipes as understanding the techniques and skill sets that are a lifetime commitment for artisan producers. They learn how to put a value on that expertise and cost and how to market it.”
Tourism related to agriculture, cooking and wine has long been popular across Europe, where regional culinary traditions often go back centuries. Think of truffle hunting, olive oil-making and Chianti and Brunello tasting tours of Tuscany, for instance.
“Countries and cultures like Spain, Italy and France depend on agritourism,” Fraser says. “The initiative to drive up tourism-based agricultural experiences in the U.S. is one of the up-and-coming things. This class is a beginning platform to learn how that can work.”
–This story is part of a series about FGCU’s unique learning and research spaces.