News | March 13, 2016


The Dunk City effect: then and now

4 - minute read

Florida Gulf Coast University’s wild ride into the Sweet Sixteen of the 2013 NCAA Division I Men’s Basketball Championship caught most people by surprise. Brackets were shattered. Sports fans across the country went from asking “FGC-Who?” to hashtagging “Dunk City.” Eagle-branded gear flew out of the University Bookstore as fans wore their pride on their sleeves. Admissions applications soon escalated.

Three years later, as the Eagles make another bid for March Madness glory, the national spotlight will shine again on the FGCU campus. It will bring into focus a university that has grown tremendously in less than 20 years and surged even more since its last layup in the NCAA limelight:

  • A year after the Cinderella story faded from headlines, FGCU conferred its 20,000th degree.
  • Test scores and GPAs of admitted students rose as the university sought higher-flying Eagles and slowed enrollment growth while holding tuition flat (4 years running).
  • The FGCU Foundation launched a $100 million fundraising campaign to sustain the university’s momentum in the years to come.
  • Musicians playing Carnegie Hall, faculty conducting Zika virus research, an Oxford-bound alum and athletes drafted by pro teams all brought priceless exposure.
  • FGCU received $3.29 million in recurring revenue from the state for 2015-16 based on ranking No. 5 in the State University System for performance-based measures.
  • And last December, the university received unconditional reaffirmation of its Southern Association of Colleges and Schools accreditation – a feat few universities have achieved.

Beyond the obvious physical changes since 2013 – a dramatic new campus entrance, a beautified Great Lawn, the completion of the Emergent Technologies Institute – comparing Dunk City off the court then and now is a study in remarkable transformation. The signs of FGCU’s rising stature are many.

Student profile

  • Out-of-state admission applications spiked 88% for 2013-14 and continue climbing; the number of non-Floridians applying for 2015-16 rose 21.8% from the year before.
  • Overall, applications jumped 29.9% in 2013-14, dipped the following year and increased again by 5% for 2015-16.
  • 2015-16 freshmen had an average 3.78 high school GPA — considerably higher than the 3.35 recorded by 2012-13 freshmen — and higher SAT and ACT scores, too.
  • FGCU’s retention rate increased from 76% three years ago to 79%.

FGCU-Social-Media-ChartAlumni engagement

  • Alumni-hosted March Madness watch parties in 2013 helped pave the way for the 2015 rollout of 10 alumni chapters in Florida and across the country.
  • Alumni participation in FGCU fundraising leapt from 2.7% to 7.5%.
  • The Alumni Association continues to deepen connections between 23,000 graduates and the university through new programs such as the Eagle Mentoring Program that provides career guidance for current students.

FGCU-Fundraising-Chart FGCU-Scholarship-ChartFundraising success

  • In 2012-13, FGCU topped its fundraising goal of $12 million by $2 million. Fast forward to 2015-16, and the university has already surpassed its $18 million goal and is on track to hit its new mark of $30 million.
  • The $100 million campaign launched in 2014 and planned to conclude during FGCU’s 20th anniversary celebrations in 2017 has already reached $91 million.
  • Since 2012-13, the FGCU Foundation has almost doubled the number of scholarships it awards to more than 1,249 so far in 2015-16 — and amped up the total awarded by more than 150%.

FGCU-Merchandise-Chart-copyBrand in demand

  • Wholesale sales of licensed merchandise soared 200% from calendar year 2012 to 2013 on the strength of March Madness the first half of the year. Sales skyrocketed 315% in the first quarter and 503% in the second.
  • Annual sales have tapered slightly from 2013’s $1.2 million, but only fell by 10% the next year and ticked up 1% in 2015.

FGCU-MenBB-Attend-ChartAthletics advancements

  • FGCU Athletics also has expanded its scholarship program since 2013, increasing awards by 50% to $227,000 this year.
  • Fundraising has already paid off in the form of a new video scoreboard that’s part of a $7 million plan to expand and enhance Alico Arena.
  • The Eagles Club, which helps fund scholarships, recruiting and special projects, has grown from about 200 members before 2013 to almost 600 today.
  • The Dirty Birds — those vocal student boosters taunting visiting teams — started pre-Dunk City with about 800 members and have almost quadrupled the flock to 3,000.
  • Attendance at men’s home basketball games doubled from 2012-13 to 73,373 this season.
  • The perennially successful FGCU women’s basketball team averaged 1,775 fans at home this season but are drawing more than three times as many fans at home than they have played in front of on the road.

Clearly, Florida Gulf Coast University and Southwest Florida have much to be proud of when it comes to FGCU’s continuing development and growing stature. The success of Dunk City and FGCU Athletics — then and now — amplifies The FGCU Effect, the university’s inspirational power to transform lives.

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